Planning Is Essential For Success Of Copy Writing

Published on Friday, 29 March 2013 11:57

Darin McGilvra

Planning your copy writing, usually in the form of a blog, is essential for success, especially if you don’t have a Murrieta Web design company copy writing for you. This is because a blog is an important source of lead generation.

For any part of a successful business, planning is important. Like any journey, you need to decide where you are going and how you are going to get there.

If you try to set out on a trip without planning, you could easily get lost and fail to reach your destination. At the very least you won’t reach your destination in time. Like the old saying goes, “If you fail to plan, you plan to fail.”

For a blog, many writers don’t see the need for planning. Instead of a writing with a purpose, they write whenever they come up with an idea, no matter what the idea is.

However, if you want to use a blog for getting people to your website, it needs to be done with a purpose. Part of the planning process is to define that purpose.

First of all, you need to plan the structure of the blog. How often will you post a blog? How long will the blog posts be? What will the blog be about?

Most successful blogs consistently produce content. Usually, the blog posts are published three to five times a week, or pretty close to one per business day. They also tend to be about 450 to 600 words. You need them long enough to be engaging to readers (plus if they’re too short, they get hurt by Google’s search algorithm) but not so long that they can’t be read withing a few minutes, which frustrates online viewers that tend to have short attention spans.

You also need to define the audience for the blog, which will be the target market for the website. This will help you figure out how to write the blog posts and what the blogs should be about.

Determining copy writing focus important for long-term success

The most important part of the initial planning process is to determine the focus of the blog. You don’t want it to be too broad. Try to focus on a narrow niche topic that not many bloggers are writing about. Of course, the topic needs to be directly related to your business’ products or services so that those that read the blog will tend to be more interested in what your business sells.

Planning also should include when the blogs will publish. The software you use to publish should include the ability to post at a certain time. Use it to schedule posts to come out once a day, usually in the morning, or if you don’t post every day, have them spread out so that you’re posting three or four times a week.

While you need to keep your focus when writing on the audience, you also need to keep keywords in mind for search engine optimization, especially in titles, links and subheads.

You’ll also want to plan out the topics for your blogs. Make sure they stay within the focus of the blog. Use co-workers as resources for ideas. They may not be writers, but they will understand the focus of the blog and the target audience, so they should be good resources for ideas.

If you don’t feel you are capable of planning and writing a blog, consider hiring someone to do it for you, or even a Murrieta Web design company that offers copy writing services.

Darin McGilvra

Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.

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