Posts Tagged ‘copy writing’

Is A Blog Important To Your Website?

Published on Friday, 22 March 2013 10:56

Holly Petherbridge

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Your web development and design team mentioned putting a blog on your webpage. Now, what do you do? You’ve heard of blogs, you may even know people who have their own blogs, but how does a blog help your business? Direct these questions to the team and find out why websites with blogs attract leads which enhances the growth of a business.

Before we look into why a blog is a good idea, let’s get a basic idea about blogs in general.

Blogs are looked upon as informative pages. They may contain pertinent information about a business or service. Every post written has the power to inform, describe, persuade or even entertain. It is an informal way to communicate a message to the reader. The pages are built into your website; but without time and effort, it will not be productive. It takes both to upkeep a successful blog. When managed effectively, it has the power to plant seeds throughout the Internet which will in turn help grow your business.

What does it take to maintain a blog?

Blogs! Each post is another page of your website with opportunity to land in search engine results. The more posts written strengthens the possibility that the business will attract new visitors and in turn increase business. When the content is something in which a reader finds interesting; you have prompted the visitor to return to read more, explore your website and better yet, tell a friend!  It does require time, something which can often be neglected when businesses get busy.Continuous posts are necessary to keep it alive within the search engines. It takes a dedicated amount of time each week to write and post  in order to boost a website’s results.

Now ask yourself, should you blog?

If you want your website to grow and flourish, then the answer is YES!

• It is the most cost effective way to add pages to your website.
• Promote search engine results for your business or service using keywords embedded in the content.
• Other bloggers may re-post your work on their website, increasing traffic.
• Good content get visitors to return wanting more.
• Communicate to your customers or potential customers, share with them the latest news or events.
• It is never ending. The more you post, the better.

There is a reason why the development team asked if you wanted a blog. The success of your business is what matters. Maintaining a blog with new posts each week is one of the best ways to promote your website. Search engines will pick up every blog post as if it was one more page on the site. It is a great way to climb above your competitors. Use each post to attract a reader’s return. They get results.

Blogs promote a reader to want to:

• find out more
• explore your website further
• do business with your company
• go out and spread the word

Carve out the time from your busy schedule and talk to current and future customers. If you build it, they will come.

Holly Petherbridge

As an elementary teacher, I had always encouraged my students to write more. I find myself falling back on my own teaching techniques to share what I know about building and rebuilding personal finances.

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