Posts Tagged ‘pay per click campaign’
Tips For A Successful Pay Per Click Advertising Campaign
- Published on Friday, 05 April 2013 07:04
- Darin McGilvra
- 2 Comments
A pay per click advertising campaign is a great way for you to maximize your advertising dollars. The idea behind it is that you pay the search engine or website you advertise on for each time someone clicks on your ad. You basically are paying for each customer sent your way, much like many businesses pay for each lead they are given.
Getting the most out of an online pay per click campaign isn’t a simple process. In fact, getting a lot of traffic to your website through a pay per click ad doesn’t necessarily mean the ad is working if that traffic isn’t leading to many sales. This is the ultimate goal: to increase sales.
This is why it is important to be as specific as possible in your keywords when advertising on a search engine. If you are too generic in your keywords, you may end up with a lot of clicks on your ad, but many of the people who land on your website may not be interested in your products or services or even be eligible for it if they are out of state or the wrong age.
One way to avoid being too generic in your keywords is to avoid setting your keywords to “broad match.” This way, you won’t show up in searches that only have one or two words in a keyword phrase or even part of a word. This can lead to your ad showing up in searches that are completely unrelated.
Another way to avoid your ppc ad showing up in unrelated searches is to use negative keywords. These are keywords that your ad should not show up. It can help you designate what searches you don’t want your ad to show up in, such as in searches for states you don’t service or searches for industries that are unrelated but have one or two words in common with yours.
Make your pay per click advertising campaign as diverse as possible
Just like any marketing campaign, you want to be as diverse as possible. One way to do this is to do ppc advertising on websites as well as search engines. You’ll want to research the websites to see how much traffic it gets and how much of its content relates to your industry. You may end up paying per impression instead of per click, which means you pay for how many times the website is viewed with your ad on it.
When you get ready to write the ad, you want to try to write it so that it grabs the attention of the viewers and persuades them to click on the ad. This could include an unusual claim or a special offer.
This isn’t always easy to do, especially when you’re first starting out and learning the ropes. If you’re unsure of what works best, you could write a couple different ads and see which does better. Make sure you have a way to know which ad a lead or even a sale comes from.
Discard the ad that doesn’t do well after a week or two and then write another one to test against the ad that did better. This will help you determine how to write the best ad for your pay per click advertising campaign.
Darin McGilvra
Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.
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Giving Your Site’s Traffic A Boost With Pay Per Click Campaigns
- Published on Monday, 11 March 2013 08:30
- Laura J Solomon
- 0 Comments
Are you a newbie to the tech side of the business world and getting ready to launch a new website? Recovering start up costs and boosting your sales from the get-go are probably the first things on your mind. Perhaps you’re a veteran in cyberspace and are looking to increase your brand’s awareness while boosting revenue and gaining a larger target audience. Wherever you’re business is in regards to the World Wide Web, a Pay Per Click (PPC) campaign could be a driving factor in reaching your business goals.
Implementing a PPC in your businesses’ website strategy can help you gain traffic to your website by way of purchasing ads on search engines and other websites. Pay Per Click works on a Cost Per Click (CPC) basis meaning you only pay when a person clicks on your ad. PPC is a cost-effective way to advertise and gain visitors to your site because it doesn’t always require you to pay to get listed. It’s just one of the ways Spotya! Media, a Temecula web design company, utilizes powerful ways to implement effective online marketing strategies.
A good Pay Per Click campaign ins’t just a few keywords
PPC can work in various platforms but is not as simple as choosing the right keywords or targeting options for your particular business and/or industry. There’s a bit of a science to it which means using the right strategies for your brand and budget. Although it may seem like PPC is everywhere, it’s not a “cookie-cutter” solution to driving leads to your site and increasing your ROI at a minimum cost. The following may help you better understand the different channels in which PPC can be used. These are a few, but not all.
Search Engine Marketing (SEM) utilizes sites like Google, Yahoo and Bing to incorporate online advertising and search engine optimization in order to promote your website by increasing your businesses’ visibility on SERPs (search engine results pages). It’s not merely enough, though, to have the right set of keywords. Having a good grasp of campaign analytics and website optimization is vital.
Social Media Advertising reaches out to Facebook, Twitter, Google +, LinkedIn, YouTube and more by letting you create content that draws attention to your brand and website. The same ads that you would put on a search engine will reach out to your social media followers and fans in hopes of them sharing with their respective networks while promoting your brand to existing and potentially new followers.
Shopping Engines play a large role for retailers when it comes to selling a product. Being a part of a shopping engine on eBay or Amazon.com (just a couple biggies) offers a site visitor the opportunity to type product queries in an effort to get a complete list of all vendors selling that particular product. Search pages can include product details, pricing and information.
PPC campaigns are a huge part of online marketing. If done right, they can boost your sales and revenue while maximize marketing strategies for your business. If done ineffectively, though, it could cost your business in more ways than one. Finding an experienced team of web developers and social media experts is the first step to providing you will all the tools you need to get your businesses’ pay per click campaign underway!
Laura J Solomon
I have 3 amazing children, my M.A. in Counseling and am a Jesus Freak! I love my life and my kids. Writing helps me to feel like I can say what I want and mean it.
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