Posts Tagged ‘Web Design’

Website Analysis: Why Is My Traffic So Low?

Website analysis can be a difficult process, but it is necessary when your website is not bringing in the traffic you were hoping for or even expecting. Analyzing your website can help you determine how to improve your results.

One of the first things that should be done is to just look through the website. Make sure the pages all come up quickly and don’t have any problems with any graphics or videos that don’t want to load. Also, ensure all the links to pages on the website all work.

Darin McGilvra

Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.

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Web Design Tips For Beginners

Web design will continue to grow and evolve as it becomes more crucial for businesses and individuals to have their own websites. Becoming a Web designer is a safe occupation that you know will be around for years to come.

Getting started in the right direction so you can build a quality portfolio will help you stand out in a crowded industry.

Darin McGilvra

Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.

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Ecommerce Development Enhanced By Quality Web Design

Ecommerce development is how you improve and expand your online sales. Spotya! Media, a Murrieta Web design company, can help you do this, but you need to remember some key ideas to maximize your ecommerce development.

Before you invest too heavily in your website and your business in general, do a lot of researching and testing. Make sure you do a lot of market research to determine how much demand there is for your products or services. You should even do some split testing during the design phase of the website to help decide what elements are more effective on driving sales.

Darin McGilvra

Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.

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Plan Out Pricing Strategy For Ecommerce Development

A pricing strategy doesn’t necessarily mean having the lowest price. When you are working with an ecommerce development team from a Temecula Web design company on a new site, you need to plan out your pricing strategy before launching the site.

Before you can determine pricing, you need to figure out your margins. This means understanding the costs for your products or services.

You also want to include overhead costs, such as the cost of running the website, rent for office space, and salary for customer service reps. Be as exact as you can. You don’t want to deal with rough estimates.

Once you have determined the costs, then you can focus on pricing. First, you need to determine what your competitors are doing with their pricing. Look through numerous websites offering similar products and keep track of the prices they are offering.

Compare the results to your costs and use the comparison to help in determining your pricing strategy. If your costs are low enough so you can price lower than all the competitors, then you can use the strategy of providing the lowest price.

If your costs aren’t low enough, then you will need to adjust your strategy. If you have to price higher than most of the competition, you can market your products or services as being of a higher quality. Show customers that your products or services are worth the extra cost.

If you can price in the middle of the competition, you can market your products or services as having the best value. This means you provide a good balance of price and quality.

If you feel like you have far and away the best quality to offer, then you will most likely want to price it higher than the competition. Customers will expect to pay for high quality, and in fact may not perceive what you offer as high quality if you don’t price it high enough.

Plan pricing while Temecula Web design completes your website

After you have determined your overall pricing strategy, you’ll want to look at ways to bring in new customers. This is usually done with special deals or offers.

For example, you may want to offer a product or service at a lower than usual price for a limited time even though the price is so low, you’ll lose money on it. This is called a loss leader and is a common strategy. The idea is that the special low price will entice customers to bring customers to your website and entice them to buy other products or accessories for the loss leader.

Another strategy would be to offer special deals for buying multiple products or services, such as buy one item and get the second for 50 percent off. Customers will often believe they are getting 50 percent off when they are really getting 25 percent off.

You also could offer a package deal where you offer several related products for one price that is cheaper than if the products were purchased individually. The savings doesn’t have to be great because many customers will appreciate the convenience of only having to add one item to the virtual shopping cart instead of having to purchase each item individually.

Another popular incentive is to offer free shipping. You can make it available for purchases over a certain amount or to customers that do enough regular business to reach an elite status.

The most important thing is to do plenty of research and plan ahead before the ecommerce development team from a Temecula Web design company has completed the website. You don’t want to make pricing decisions based on faulty information.

Darin McGilvra

Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.

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Making Your Brand Memorable In Online Marketing

Your brand is so important to the success of your business. Making it memorable should be the focus of any online marketing campaign, whether you do it yourself or have a Murrieta Web design company do it.

A brand is not just a logo or slogan used in online marketing campaigns. A brand is basically what potential customers think of when they come in contact with your company.

Darin McGilvra

Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.

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Spotya! Media

Spotya! Media's dynamic group of professionals are committed to making your online presence known. Whether we build the site or not. Each player on the Spotya team brings a necessary ingredient to the successful promotion of your business.

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888.750.3030
Spotya! Media
41856 Ivy St. Suite 105
Murrieta, CA 92562