Posts Tagged ‘custom logo design’
Custom Logo Design Tips For Beginners
- Published on Thursday, 11 April 2013 17:28
- Darin McGilvra
- 5 Comments
When you are looking to do a custom logo design for a business, it is important to follow the right process and make a high-quality, professional logo, because this logo will be associated with the business’ brand. You don’t want to make mistakes that could ruin a company’s brand image and marketability.
Whether you are designing the logo yourself or you are having a Web design company do it for you, you need to make sure that the procedure for the custom logo design is laid out in advance so all parties know how the design will be done. Many professional designers start by sketching out various ideas of logos on paper with a pen or pencil. Do not use color initially so that you can see how it will look without color, which is a must for any logo.
These sketches should be presented to the client or to other people in the business to get input and decide together on the way they will be going with the design of the logo. This will give the designer a better idea of what the logo should look like.
When sketching out ideas, don’t try to do too much. Some of the most famous and impactful logos are very simple, such as the Nike swoosh or the McDonald’s golden arches. Also, many logos don’t even have graphics and are just the name of the business in a unique typeface.
Make sure you understand the brand of the company before deciding on a custom logo design because it needs to match that brand. You also need to make it appropriate. You don’t want to make a logo that is too colorful or humorous for a doctor or lawyer because they need to instill trust in the customer.
Once you have decided on the direction you are going with the logo, then you will need to graphically design it into the computer. Here is where you will perfect the logo and add color to it.
Custom logo design should be able to be used in various sizes
It is also important to look at the logo at different sizes. Make sure it looks good whether it fills the screen or is shrunk down to 1 inch.
If it doesn’t look good when it is very small, especially if any words in it or unreadable, consider creating an alternative logo that is intended for when it is needed to be kept small. The alternative could eliminate a tagline or maybe even just keep the first letter of a company name, but the logo still needs to be unique and recognizable even when it is small.
Once you have completed the logo and any alternatives, make sure to have many people look at it before finalizing the logo. Make sure both men and women look at it from different perspectives. You’ll even want to get input from objective observers because there are many examples of logos throughout the world that had unintended reactions from people that could prove disastrous. What you intended for a sleek, modern design could in fact be offensive to some people.
Ask for input on any revisions that need to be made, especially from people in authority for the business the logo is being designed for. Also, consider how it would be used in a website as well as in print.
While it is important to ask for input, don’t stray too far from your creative principles. You want to follow proper design principles and you want the custom logo design to be something you’ll be proud to be linked to even if you aren’t a part of the business the logo is designed for.
Darin McGilvra
Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.
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Create Your Brand Before Starting Custom Logo Design
- Published on Tuesday, 12 March 2013 10:10
- Darin McGilvra
- 3 Comments
A brand is a powerful tool for any company. You need to carefully craft your brand before delving into custom logo design with a Temecula Web design company.
While the logo for your company is a big part of developing your brand, it is not the brand itself. A brand is not something that is tangible. It is more abstract. You could think of it as the personality of your company that you want to project.
Basically, a brand is what the potential customers think of your company. The key to creating and developing a brand is figuring out how to direct your potential customers, your target market, to think about your company how you want them to think about you.
First of all, however, you need to determine what your brand is. What do you want customers to think about you? Ideally, you want them to think of you as the only one that offers your goods or services, at least the only one that is good enough or inexpensive enough.
When you can get your target market to think of you as the only one, then they will not even consider looking for potential competition. This is pretty easy to do when you have no competition, and then you will find it easy to bring in loyal customers.
So, you want to figure out how to make your company unique. Is your product or service unique? If it is, then you need to focus your brand on that. Even if it is a small difference, if it can be an important difference to customers, it can be enough to set your company apart.
Your brand should be the focus of your custom logo design
If you do not provide a unique product or service, then you need to figure out how to separate yourself from other companies that provide the same service. This could be by providing the cheapest price, the highest quality, or by being the only company to provide your product or service in a certain geographical area, such as a county, city or neighborhood, depending on how large a target market you are going for.
Whatever it is that can set you apart, that needs to be the focus of your brand. Plus, you need to look at positive ideals that can be linked to your company through your brand. This is what you want your company to be known for, such as professionalism, effectiveness, integrity, quality, reliability, or even being forward-thinking.
While most companies would like to be known for all of these, you need to choose one or two for a brand. Once you have defined your brand, then this needs to be the focus of every part of marketing, including developing your logo. Having your brand defined will help the Temecula Web design company you choose to use for custom logo design to create a logo that will develop your brand. The designer should be able to describe how the logo develops your brand if it isn’t obvious to you at first glance.
Once you have the logo created, then this should be used on every part of marketing, including your website. The logo needs to be linked to your company so that when potential customers see that logo, they think of your company in the way that you want them to.
Darin McGilvra
Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.
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