Posts Tagged ‘online marketing’

Brand Should Be Focus Of Web Design And Development

Published on Wednesday, 13 March 2013 07:10

Darin McGilvra

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Once you have defined what your brand is, it should be the focus of your Web design and development. This should be understood when you seek out a Murrieta Web design and development company.

Proper Web design and development is critical to developing your brand.  A poorly designed website reflects poorly on your company and that can become an unwanted part of the brand.

First of all, the website needs to be functional. If it doesn’t deliver what customers expect, then your company will be branded as one that isn’t reliable or doesn’t deliver on its promises.

So, you need to make sure the website loads correctly and is easy to navigate. Also, any applications or functions on pages must work as expected.

Once this is taken care of, then you can focus on the design and how to use it to develop your bran. Your logo should be the top priority, and it should displayed prominently on every page, preferably at the top left part of each page, which is where people tend to look for the logo and any other clues for what page they are on.

Color is an important aspect to consider. Consider colors for your website that were included in your logo. But, also consider the emotional impact of the colors.  Do some research to determine how people react to colors you are considering. For example, red tends to bring out a passionate response while green often has a calming effect.

Functionality also is important to consider with the choice of colors. Make sure the colors you choose don’t make the website difficult to read. For example, don’t have light font colors on a light background or dark font colors on a dark background.

A Murrieta Web design & development company can help create brand

The font you choose should be one that reflects your brand. For example, you don’t want to use a font that looks like a child’s handwriting if you want your brand to reflect professionalism in a business-to-business setting. Also, you don’t want a common, straight font if you want a brand to reflect a fun and playful attitude.

Make sure that the font you choose is easily readable. If you have any doubts, try a different font, size or spacing.

Also, be consistent with fonts. You can have different fonts for text, headers and menus, but don’t have different fonts for text on different pages or different articles on the same page.

The content also should reflect the brand, not just in what the content is about, but how it is written. For example, you should include humor and a relaxed, conversational tone if your brand is a fun, playful one. A more professional tone should be used for a business-to-business brand.

You also want to have a website that is unique in how it reflects your brand. If you use a common theme from an open source Web host, your website will look a lot like other ones, which will prevent you from standing out from the competition.

This is why it is important to use someone who knows how to blend all these elements together in a professional manner, such as an in-house designer or a designer from another source, such as a Murrieta Web design and development company. If your website doesn’t reflect your desired brand, it could do irreparable damage to it.

Darin McGilvra

Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.

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