Boost Your SEO And Online Marketing With Infographics

Published on Monday, 25 March 2013 07:29

Darin McGilvra

After you have designed your website, or had a Temecula Web design company do it for you, infographics can be powerful tools to help with SEO and online marketing. You can create infographics on your own without hiring a graphic designer to do it for you.

Search engine optimization (SEO) is when you take full advantage of search engines and how they can bring Web traffic your way when people are searching for something you can provide, such as a product or service. Online marketing is making target customers aware of your website so they’ll come to you when they are in need of your product or service.

The key to driving traffic to your website is to inspire people to share links to content on your site with people they know. This is usually done through social media, although it can be done through email as well.

One great way to do this is with infographics, which are ways to deliver important or interesting information with graphics and colorful fonts. A good infographic will draw viewers’ eyes to it and inspire them to share the infographic with others.

The good news is that you don’t need to pay for a professional graphic designer to create infographics. This can be done with software you already have or software you can find on the Internet and download for free.

One software that can be used for infographics is Microsoft PowerPoint. This program already has easy ways to add images, icons, and blocks of text in multiple fonts. The software is included in most MicroSoft Office Suites.

Free infographics software can help you with SEO and online marketing

If you don’t already have PowerPoint or you would prefer a program that is designed specifically for making infographics, you could try a free software program like Infogr.am. You can add your content into boxes in one of six layouts that are available to get started with. When you’re done, the infographic can be added to your website through an embed code, and the software allows you to share the infographic through social media. You can even create interactive charts with Infogr.am.

Piktochart is another free program for making infographics. It has three themes you can pick from that are easily customizable. It includes grid lines that allow you to quickly line up and size your content. If you try Piktochart and you like it, you can upgrade to Piktochart Pro for a small fee, and you will have 100 themes available and more options for customizing.

Google Chart Tools combines Google Chart API and Google Visualization API into one neat package. If you are in need of icons, IconArchive has almost 300,000 icons available for free.

Your creations don’t have to be overly elaborate. Just focus on being creative and colorful to generate interest in the information you want to present.

Of course, if you don’t have the time or lack the creative touch, you also can choose to hire professionals, such as a Temecula Web design company, to do it for you and give your SEO and online marketing a big boost.

Darin McGilvra

Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.

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